Advertising is a funny business. You get to help shape the personalities of huge companies. Most often it’s for cellphone service or credit cards or fast food or paper towels. Rarely are you faced with whether you “believe” in a product or service.

This was different. This was serious.

I guess, looking at it now, it's just advertising. It’s become mere marketing -- perhaps it always was -- instead of a genuine attempt to engage the public in the debate or a corporate rallying cry to change the paradigm. Maybe I’m naïve.