I agree completely.

Marketing execs need to realize that product placement is key. There are companies that are paying for spots in movies and tv shows now, exposing us to their products.

Watch any mainstream tv show, and watch for the products that are highlighted/used in the process. How many of them are identifiable by name?

These are the sublte places where advertisers are going to have to pursue, if they want to get our business.

If the Advertisement model is SO BROKEN, how do they sell anything in Europe? Most of the television over in Eastern Europe is NOT flooded with ads, and it's refreshing to watch a television program, from start to finish, with no interruptions.

The worst part, is that the advertiser's existing model is based on BROADCAST television. Who has an antenna on their roof today? Most people are PAYING for the "priviledge" of television, and now have to endure the crap of the advertisers.

What happened to Cable Television being the bastion for "pure" entertainment?

That's just my 2¢, YMMV

dc0de.

RE: ABC wants to break DVR's fast forward feature.