Just published (in October 2001) by MIT Press, with a forward by Hal Varian. 256 pages, ISBN 0-262-18217-3.

"Bandwagon effects increase the benefits to each user as additional users consume a product or service. They pervade high-technology industries. The book surveys and expands the economic theory of bandwagon effects. It applies sophisticated (though non-mathematical) bandwagon theory to provide detailed objective analysis of a number of high-technology industries. The economic analysis lends insight regarding what is going on in those industries and shows how bandwagon theory can help in developing effective strategies for business managers and public policy makers -- so that powerful bandwagon effects work for them, rather than against them. It explains similarities and differences between outcomes in various high-tech industries in terms of the underlying bandwagon economics."