SAN FRANCISCO (MarketWatch) -- Go Daddy Group Inc., an Internet-domain registration company infamous for its risqu� television ads, has hired Lehman Brothers to manage an initial stock offering, according to three people familiar with the firm's plans.

The offering, the timing of which is uncertain, could raise more than $100 million and value the company at several times that amount, according to two of these people, who spoke on condition of anonymity.
Elizabeth Driscoll, vice president of public relations at Go Daddy Group, declined to comment, as did a spokeswoman from Lehman.

GoDaddy.com, the company's flagship business, is the world's largest registrar of Internet domain names, with more than 9 million under management, according to the research firm BMO Nesbitt Burns. In 2002, GoDaddy.com managed fewer than 2 million names.