Dvorak on the lamentable round 3 of Apple Computer vs. Apple Corps (Apple Records)

His solution :

In an effort to save the money, though, I would suggest that the company change its name for good. Offer a million dollars to the public-at-large in a competition to rename the company. That would do the job and get the publicity needed for it to be promotional. Why not?

Is he fucking kidding? Why not? Maybe because Apple has become one of the most recognizable and desireable lifestyle brands in the world. Yes, let's toss that out the window.

It's bad enough that Apple Corps is nothing more than a holding company designed to rake in cash from the ongoing legacy of the Beatles. No disrespect, because the Beatles were unquestionably a hugely important cultural phenomenon, but it's gone on too long. This whole situation makes me hate the Beatles, which is just sad. I'm not naive, and I understand that making money for shareholders is what corporations are for, but as a rule, I favor corporations that produce innovative and progressive goods or services. Likewise, a company designed purely to extract money on the basis of a product that ceased advancing *thirty* years ago (even one as remarkable as Beatles records) is a pure leech, and earns absolutely no respect.

As a child, listening to Beatles records with my dad was a frequent and joyful event. I'd love to buy some CD's to regain access to those songs but I no longer want my money to support people I've lost all respect for. In fact, I pledge that I will not purchase any Beatles merchandise until I can do it through iTunes. A minimal loss, certainly, for them, but it's what I can do.

In the meantime, I do agree with one thing Dvorak said, and that is that this shit should've been ended long ago. This time, it better be final. Any way that can happen without ruining Apple Computer is fine, preferably in a way that does not include Sir Fucking Paul McCartney as a major shareholder or boardmember. Fuck that guy and his overpriced tickets to shows that, despite the hype, aren't Beatles shows.