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| AOL Reaches to Create Its Own Big Music Scene on the Internet by Jeremy at 4:18 pm EDT, Sep 2, 2002 | |||
Instead of appearing on radio stations or MTV, they are taping a segment for Sessions@AOL, a series of short video programs that users of America Online can watch on their computers. With radio controlled by a few chains and MTV playing videos less and less, the vanguard of music promotion has rapidly moved to the Internet. And AOL's music channel has become the biggest force in online music promotion. "You can't skip steps. First we have to become really relevant to how people find and discover music. Then we will have the building blocks to profit from it." "At best, subscription services appeal to a minority of the population. We should be focused on the majority of the population." | |||
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