noteworthy wrote:
Silver star.

This is better with the audio/video, but the transcript is still quite worthwhile.

Rose: Did you get what you needed from the budget in order to carry out the kinds of thing that is you think are a part of this battle against terrorism, this long war, and this attitude that you're reflecting now? In terms of the kind – how you're shifting from a Cold War to a different war.

Rumsfeld: The budget is fine. It's going to --
Rose: You can live with it?
Rumsfeld: We can live with it and we ought to do a better job of spending it. In other words, it is --
Rose: In terms of weapon systems?
Rumsfeld: Well, no. Weapons systems are one thing. Everyone talks about this airplane or that ship.
Rose: Right.

Rumsfeld: I'm more interested in intelligence gathering, connecting intelligence to the operations in real time so that you can actually stop something from happening. That's what we need to get better at. It is the soft stuff. It is the connectors. In linking the services in a way that you leverage that capability. Increasing precision in your attacks. Speeding data to the user, the person who needs it. The operator of that -- to have that data in his hands so something good can come of it. That's what we need. Sure, we have to worry about platforms and ships and guns and tanks and planes and that stuff. That is not what the department of defense has to be about.

MemeStreams is what it has to be about.

And the paragraph highlighted above is going on a posterboard in my office.

It's a ruse! That's an extraterrestrial being that is trying to fool us! Wait! Wait! Pay no attention to the man behind the curtain! If not - then we'd better check his blood alcohol content!

Rattle wrote:
In his recent appearance on the Charlie Rose Show, Donald Rumsfeld talked about how the DoD needs MemeStreams:

Rose: Did you get what you needed from the budget in order to carry out the kinds of thing that is you think are a part of this battle against terrorism, this long war, and this attitude that you're reflecting now? In terms of the kind – how you're shifting from a Cold War to a different war.

Rumsfeld: The budget is fine. It's going to --
Rose: You can live with it?
Rumsfeld: We can live with it and we ought to do a better job of spending it. In other words, it is --
Rose: In terms of weapon systems?
Rumsfeld: Well, no. Weapons systems are one thing. Everyone talks about this airplane or that ship.
Rose: Right.

Rumsfeld: I'm more interested in intelligence gathering, connecting intelligence to the operations in real time so that you can actually stop something from happening. That's what we need to get better at. It is the soft stuff. It is the connectors. In linking the services in a way that you leverage that capability. Increasing precision in your attacks. Speeding data to the user, the person who needs it. The operator of that -- to have that data in his hands so something good can come of it. That's what we need. Sure, we have to worry about platforms and ships and guns and tanks and planes and that stuff. That is not what the department of defense has to be about.

Here is the video.