Vonage, the New Jersey-based VoIP services provider filed documents with the Securities & Exchange Commission yesterday, hoping to raise a whopping $250 million in a widely anticipated initial public offering. The marquee group of investment bankers are hoping that investors would over look the obvious structural problems in Vonage’s financial model, and buy the stock in the company. Business Week has a rather in-depth look at the chances of the public offering. The Stalwart does a stellar job as well.
$213.77 per customer in marketing? It's cause they're using old media television saturation -- does that work? I would think "6 free months of service for every new customer" would work at least as well, and cost less (especially because churn goes down after 6 months of usage). |