The cable industry has long opposed a la carte service arguing it would cost consumers more, squeeze out niche channels that attract casual viewers and upset advertising revenue for operators.

The new report found in some scenarios for a la carte that monthly prices could fall 3 percent to 13 percent, instead of rising 14 percent to 30 percent as earlier forecast.

For years I have been asking "Why do I have to pay for all of these channels I don't watch, just to get the channels I want?" The cable companies have insisted it would cost too much (cost them money or loss of profit) but this study seems to show that is nonsense.