Besides advertisers, other savvy organizations and institutions have discovered the power of SMS. One such institution are the temples in India, who have discovered the power of technology and telecom to deliver rich media solutions to their clients. There are two temples that appear to be in the forefront of implementing IT solutions to make the whole process of praying and seeking blessings a relatively pain-free and hassle-free process. No more pushing and shoving, and jostling in a tightly packed room. Sit back, relax, have a cup of tea and seek your blessings from the comfort of your living room. Welcome the world of virtual living.