At this critical moment, the music industry needs to cultivate as many new customers as it can, not drive away potential ones by making the music inconvenient, restricted, or, even worse, invasive. But whatever the major labels continue to do, why do their tactics have to apply to the entire music catalog? Understandably, recorded music executives may be petrified by the free market forces that rule a capitalist economy, especially that it is one's customers that ultimately call the shots that shape any commercial marketplace.