INTEL is to spend $2 billion (£1.16 billion) on a global advertising campaign in 2006 which will see the technology group dump one of the world’s most famous logos.

The group, which is based in California, says that it needs a new look because it no longer wants to be seen as a business that only makes computer processors.

Intel wants to sell consumer electronics, wireless communications and healthcare. It also wants to create all kinds of chips and software, not just microprocessors.