My theory is that local stories are constantly deconstructing the official legends. Nike, as a storytelling organization, resorts to spinning dis-information, distortion, and diversion stories, constructed to mimic rigorous, empirical, and valid Academy-science. A Nike-sponsored Amos Tuck study suggests Nike workers can set aside almost half their income, as does the average worker in their Vietnamese study. My reanalysis of this Tuck empiricist wage-tale tells a different story: Nike workers in Vietnam are not only not saving, they are starving. Spin control?