Apple Computer may blink after all on its dogged determination to keep its price per download for iTunes songs at an across-the-board $0.99.

The company that created the portable digital device sensation, the iPod, and the iTunes Music Store that drives it, may be about to give in to pressure from music publishers such as Warner Music Group and EMI Music.

In a story in Thursday’s Wall Street Journal, Alain Levy, chief executive of EMI, is quoted as saying that he discussed the issue with Apple CEO Steve Jobs and he believes that Apple plans to change its one-price policy. Apple wouldn't comment to RedHerring.com about the report.

According to the paper, Mr. Levy said the issue is not really whether Apple will introduce flexible pricing, but when it will do it.