Jello wrote:

I am not normally a grammar whore but this is the New York Times:

ITS Time to Evacuate, not it's time...

it's is possesive. its is the conjunction. confusing, I know, but you get paid to create an english newspaper, chumps...

Actually, "it's" is the contraction and "its" is possessive.

"It's a nice day."

or

"I can't find its batteries."

RE: Some Experts Say It's Time to Evacuate the Coast (for Good)