The target reader is a man over 35 who earns more than $100,000 a year, is already living the life he wants rather than merely chasing it, and presumably isn't too embarrassed to be seen reading a magazine that for more than a century has been associated with women.

"When people ask me, 'Who is this magazine for?' I say, 'Well, did you ever wonder who are the guys on the arms of the women who read Vogue?'

It's hard to think of a contemporary magazine that is analogous to Men's Vogue. In a way, it's a paean to the urbanity of The New Yorker, the glamour of Vogue and the cosmopolitan sparkle of Esquire of the late 60's and early 70's before, it seems, the world was divided into gay and straight.