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Inventor of TV Dinner dies at 83
by IconoclasT at 6:27 am EDT, Jul 21, 2005

PHOENIX, Arizona (AP) -- Gerry Thomas, who changed the way Americans eat -- for better or worse -- with his invention of the TV Dinner during the baby boom years, has died at 83.

Thomas, who died in Paradise Valley on Monday after a bout with cancer, was a salesman for Omaha, Nebraska-based C.A. Swanson and Sons in 1954 when he got the idea of packaging frozen meals in a disposable aluminum-foil tray, divided into compartments to keep the foods from mixing. He also gave the product its singular name.

The first Swanson TV Dinner -- turkey with cornbread dressing and gravy, sweet potatoes and buttered peas -- sold for about $1 and could be cooked in 25 minutes at 425 degrees. Ten million sold in the first year of national distribution.

It was fast and convenient, and fit nicely on a TV tray in the living room, so that you didn't have to drag yourself away from your favorite television show.


 
 
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