What they're all seeing is nothing less than the future of the World Wide Web. Suddenly, hordes of volunteer programmers are taking it upon themselves to combine and remix the data and services of unrelated, even competing sites. The result: entirely new offerings they call "mash-ups." They're the Web versions of Reese's ("Hey, you got peanut butter on my chocolate!") Peanut Butter Cups.

This is one of the driving forces behind my strategies surrounding Physician Integration (backing P4P) and RPM. In the next few years, you'll see combinations of services that amount to new value chains and new businesses. The prerequisite for this is building interfaces (APIs) that allow people to build on what databases and services you already have. Not only is this good for you, since it expedites your own internal application and product development lifecycles (and maintenance as well), but enables others to unlock value from your assets, which you will surely benefit from.

When thinking about how best to position AMHC's technology resources for the near term, I'm struggling mightily with demonstrating this value to current business owners.

Also, I'm tired of getting my puns ripped off, since I've been referencing the Reese's line for about 6 months now when I describe the potential partnerships we've been trying to spin up.