We're software producers of a different kind. Rather than market software the usual way, we openly deny its existence, and challenge our customers to do the same. Skeptical? Just ask yourself these simple questions: # Have you ever seen a piece of software? Not just seen its output, or seen the pretty pictures it makes on the screen, but seen the software itself? # Have you ever felt a piece of software? Tasted, touched it? Heard it?? # When you see programmers writing software, what does it look like they're really doing? Are the results of their work immediately apparent, as with carpenters, painters, and plumbers? Or do you get the impression they're just pressing buttons randomly because they hope a piece of cheese will appear in the wall dispenser the way it always used to back in the good old days? It just doesn't exist!!! |