If perhaps you once dismissed the business plan for General Memetics Corporation, consider briefly the $300 million value of the contracts discussed in this article.

The Pentagon awarded three contracts this week, potentially worth up to $300 million over five years, to companies it hopes will inject more creativity into its psychological operations efforts to improve foreign public opinion about the United States, particularly the military.

"We would like to be able to use cutting-edge types of media," said Col. James A. Treadwell, director of the Joint Psychological Operations Support Element, a part of Tampa-based US Special Operations Command. "If you want to influence someone, you have to touch their emotions."

"What's changing is the realization that in this so-called war on terrorism, this might be the thing that wins the whole thing for you. This gets to the importance of the war of ideas."

The Pentagon awarded three contracts this week, potentially worth up to $300 million over five years, to companies it hopes will inject more creativity into its psychological operations efforts to improve foreign public opinion about the United States, particularly the military.

"We would like to be able to use cutting-edge types of media," said Col. James A. Treadwell, director of the Joint Psychological Operations Support Element, a part of Tampa-based US Special Operations Command. "If you want to influence someone, you have to touch their emotions."

"What's changing is the realization that in this so-called war on terrorism, this might be the thing that wins the whole thing for you. This gets to the importance of the war of ideas."

I'm very happy to see an approach like this to the WoT.