"We have to be more aggressive when it comes to motivating the casual consumer."

There are simply more concerts to choose from. "The pressure on the consumer entertainment dollar becomes very dramatic between Memorial Day and Labor Day."

Clear Channel had hoped to exploit synergies between radio and concerts through advertising and tour sponsorships. Those extra advantages never materialized. Last week, Clear Channel Music announced some steps aimed at getting more people into the cheap seats.

It is not clear whether price reductions will increase demand for tickets.

"The promoter gets 15 percent of the upside and 100 percent of the downside."

"With the increase in the cost of talent, we increased ticket prices. And when fewer people show up, we can lose money on what otherwise would be a great show."