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| New Ways to Drive Home the Message by noteworthy at 11:58 am EDT, Jun 2, 2005 | |||
There's lots of hand-wringing on Madison Avenue these days. The industry must adapt to a coming world where consumers enjoy total control and will no longer tolerate tedious [advertising]. Advertising insiders theorize that most companies will soon target multiple, smaller pools of consumers. The key will be finding audiences that are interested in the product to begin with. Fulfilling this vision will require significant changes in the ad industry. | |||
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