Well-known bands and singers, along with their labels, are teaming with major advertisers and agencies for promotions that seek to sell brand-name products as well as CD's or downloads. In turn, the record labels, with dwindling budgets to promote individual releases in an increasingly crowded market, benefit from the multimillion-dollar budgets the advertisers typically put behind the campaigns. Previously, the artists may or may not have released new singles or albums when they made commercials. Today, the campaigns are timed to coincide with the musicians' latest releases to try to capitalize on their time in the limelight peddling their tunes. | 
