Remember that silly thread about the "decline" of rated R movies? This is part of the explanation.

Mr. McGuire: I just want to say one word to you -- just one word.
Ben: Yes sir.
Mr. McGuire: Are you listening?
Ben: Yes I am.
Mr. McGuire: Unpop.
Ben: Exactly how do you mean?
Mr. McGuire: There's a great future in unpop. Think about it. Will you think about it?
Ben: Yes I will.
Mr. McGuire: Shh! Enough said. That's a deal.

Companies should wake up to the new economics of the internet, and think abundance, not shortage.

The internet is changing the entertainment business from one that is driven by hits to one that will make most of its money from misses.

The internet is changing the entertainment business from one that is driven by hits to one that will make most of its money from misses.

[ A solid article on the long tail meme that's so very hot right now. I'm glad they discuss the fact that this all comes about due to a failure in the model of scarcity in the digital domain. Too few people get that yet. -k]