] Former Vice President Al Gore and partners have renamed ] their upcoming youth-oriented TV network and set Aug. 1 ] as its launch date. ] ] The venture, formerly called INdTV, will be called ] Current.tv, it was announced on Monday. The 24-hour ] network will target an 18- to 34-year-old audience and ] offer short-form content--15-second to five-minute ] segments--to be contributed by viewers. ] ] Think of it as a big video blog that you don't need a ] computer to watch. Gore said he is aiming to bring ] interactivity to the TV set. ] ] "The Internet opened a floodgate for young people whose ] passions are finally being heard, but TV hasn't followed ] suit," Gore, the network's chairman, said in a statement. ] "We intend to change that with Current, giving those who ] crave the empowerment of the Web the same opportunity for ] expression on television." According to Reuters, Current has also made some deal with Google that will allow them to present data on web trends a la Google's Zeitgeist reports. |