Mr. Harvey described plans to reshape the Army's recruiting message: "So we're going to appeal to patriotism. We're going to appeal to the value of service. And we're going to do that in a very proactive way." He said the campaign would reach out to people he called "influencers" and would include parents and teachers who might be invited to meetings with senior Army leaders. Coming soon to a blog near you ... (just wait until they discover AIM and SkypeMe) |