In this review, NYT's Janet Maslin makes a few snap judgments about Malcolm Gladwell's new book, "Blink", which she says is "undercut by naggingly bad grammar."

Comparing it to "The Tipping Point", she calls it "a similarly anecdotal account of how split-second decisions are made."

In this context, the news that "snap judgments are, first of all, enormously quick" passes for a bright idea.

Gladwell delivers what is essentially a hybrid of marketing wisdom and self-help -- stronger on broad, catchy constructs than on innovative thinking.