] Indeed, in the past couple of years, the increasing
] sophistication of search technology and
] comparison-shopping sites have allowed online businesses
] cheaply and effectively to market their products to
] millions of potential customers. Often, these innovations
] are bringing less-well-known brands and merchants to
] consumers' attention. People simply type what they're
] looking for into a search site, and they're instantly
] spoiled for choice. The forces being unleashed have not
] been lost on that icon of e-tailing, Amazon's Jeff Bezos.
] He recently told a New York audience: "We're going to see
] more richly varied products for people."