] The vertiginous pattern of low-carb sales is reminiscent ] of previous trends in the food industry. Foods made with ] oat bran became the rage in the late 1980's, with the ] grain finding its way into everything from muffins and ] bagels to potato chips and tortillas. ] ] For several months in 1988, Quaker Oats couldn't produce ] enough oats and oat bran to sate the newfound desire for ] products that consumers believed would lower cholesterol. ] The company had to ration its products and posted ] apologetic "Dear Customer" letters in cereal aisles when ] supplies were low. ] ] Then came the low-fat obsession in the mid-1990's, ] spurred in part by a surgeon general's nutrition study ] released in 1988 that implored Americans to greatly ] reduce the amount of fat in their diets. By 1995, one of ] every four new food and beverage products made some kind ] of low-fat claim, according to ProductScan. This is not really surprising. In the last 2 years, low-carb went from being a credible albeit fringe strategy to a total fad. The herd of fat americans, always looking for a quick-fix flocked to it. Like low-fat, low-carb dieters became surrounded by what is effectively low-carb junk food. There's no magic to Atkins or any other diet; if you eat more than you burn, you won't lose weight! I think Dr. Atkins was right about blood sugar. Everyone can benefit from cutting refined carbs -- corn syrup and sugar in particular -- out of their diet. Low-carb makes no sense at all for performance athletes. The study that showed low-carb athletes performed just as well as those eating a normal diet was at a low (60%) level of exertion. When you work hard, you're burning glycogen stored in your muscles which is stored from carbs in your diet. The first weight you lose on a low-carb diet is stored glycogen! |