] Paramount Home Entertainment, Universal Pictures and ] Warner Bros., which includes New Line Cinema and HBO, ] said Monday that they would start releasing films in the ] HD-DVD format in time for the holidays next year. Yay! Both formats shall thrive! ] But the announcement also put pressure on electronics ] makers to produce devices that support both of the ] competing formats. When in doubt -- compromise through complexity. ] Privately, entertainment industry executives say they ] cannot afford a format war and do not want a repeat of ] the confusion that slowed the early adoption of ] videocassette recorders when consumers were faced with ] choosing between Betamax and VHS. But they head that way anyway. Great. ] While the Blu-Ray format can store more digital ] programming than HD-DVD, proponents of the latter say it ] will be cheaper for manufacturers because it is uses ] technology that more closely resembles that used in ] current DVDs. This is what we like to call a "red herring". Are they talking about the cost of stamping the disc? Oh no, for the first year it will cost $0.10 instead of $0.05. That's disasterous, because of course coming out with the newer, better looking movies with more stuff on them won't encourage them to charge a premium over DVDs. Oh wait, it will. ] "We think HD-DVD has a clear advantage in cost of ] manufacturing, ease of manufacturing and it will offer ] the consumer a great quality product," Rob Friedman, ] chief operating officer at Paramount Pictures, said in an ] interview Monday. "Hi, um, these are the right talking points, right? Cost of manufacturing, right?" ] Blu-Ray also has wide support among consumer electronics ] makers and computer giant Hewlett-Packard, which said it ] will start selling PCs with Blu-Ray disc drives late next ] year, coinciding with movie releases. Someone should inform HP about the increased cost of manufacturing and ease of manufacturing problems. I'm sure they just haven't looked into it. ] Blu-Ray supporters said they did not see Monday's ] announcement as a setback. "It's ON" ] "The studios should be pushing for compromise between ] Blue-Ray and HD-DVD and forget about trying to trump each ] other," said Harold Vogel, CEO of Vogel Capital ] Management in New York. "For sure the consumer is going ] to be very confused. It's a disaster for retailers if ] they have to carry two different formats." A voice of reason? Perhaps. Talk of compromise really sounds like the flag of people who don't understand the technology and so figure there is a technical solution. I do not believe that to be the case. It is not a matter of "HD-DVD offers A, B, and C; Blu-Ray offers A, C, D; combine and offer A, B, C, D or at least A, C". The technology really is based on what laser and printing to use; HD-DVD wants to stick with the Existing Methods, Blu-Ray wants to implement New Stuff. It is a lose if you don't make a choice; dual-standard players makes more sense if that's the best we can do. |