• We see patterns where none exist.

• We have difficulty conceptualizing long arcs of time.

• We selectively perceive what agrees with our pre-existing expectations, and ignore things that disagree with our beliefs.

• We tend to forget our losers and over-emphasize our winners.

• Our inherent optimism bias turns out to be hard-wired as well — our brains are better at processing good news about the future than bad.

• We actually get a greater thrill from the anticipation of a financial reward than the actual reward itself. (Think what this means in terms of Buy the Rumor, Sell the News)

• We seek stimulus for the dopamine high — regardless of how. Whether you are a Gambler, Alcoholic, Sex Addict, Shopaholic, or Hyper-Active Trader — its all the same buzz.

• Story-telling is how Humans evolved to share information (Pre-writing). Thus, we are vulnerable to anecdotes that mislead or present false conclusions unsupported by data.