Howard Rheingold has a new book coming out in October. (Amazon claims it will be November.) Included here is Howard's summary of the concept. There are links to a recent NYT article and a longer article at Edge.org. Also included is the table of contents for the new book. There is an entire chapter on "the evolution of reputation."

Smart mobs emerge when communication and computing technologies amplify human talents for cooperation. The impacts of smart mob technology already appear to be both beneficial and destructive.

The people who make up smart mobs cooperate in ways never before possible ...

Media cartels and government agencies are seeking to reimpose the regime of the broadcast era. Are the populations of tomorrow going to be users or consumers?