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| This page contains all of the posts and discussion on MemeStreams referencing the following web page: AOL Time Warner: It's a New Media, Baby. You can find discussions on MemeStreams as you surf the web, even if you aren't a MemeStreams member, using the Threads Bookmarklet. |
| AOL Time Warner: It's a New Media, Baby by Decius at 6:06 pm EDT, Jul 30, 2002 | |||
"The media that Time Warner does is very good at satisfying generic interests but isn't good at satisfying each individual's very unique, specific interests." Take a look at NYTimes.com's online media kit. It currently touts the site's average user visits 4.0 times per month and notes that's better than CNN.com's 3.4 or ABCNews.com's 2.1. Those lousy frequencies are for brand name, traditional media content that changes daily (if not more often). How will those premier brands charge for access when consumers won't regularly visit for free? The answer? They won't. Consumers don't go online for traditional media content." Great article about the difference between online and traditional media... Hits the nail right on the head... | |||
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