Not only is Love a big business, but so are the things that happen because of it - from engagement rings, wedding ceremonies and honeymoons to marriage counseling and perhaps even divorce proceedings. The 50-50 success rate of marriage may be daunting to many, but we are never the less wired with a need for companionship. To make the pursuit of finding love more efficient in today's busy world, tens of millions of people have joined dating websites. Much effort, time and creativity goes into the development and maintenance of dating software, find out more about it here.