"In an example, a consumer registering for a web site truthfully enters their age as 30. Software in the page, perhaps a Java applet, is set to randomly add or subject years in a range of, say, five years, before submitting the data to the site, so submits the user's age as 26. Before allowing the data to be input to a data mining application, IBM's software "corrects" the randomized data to provide a "close approximation of the true distribution"." This is a neat idea... |