This book seems like the proper frame in which to consider Pariser's The Filter Bubble. As I quoted in the earlier thread:

Each new form of media, according to the analysis of McLuhan, shapes messages differently thereby requiring new filters to be engaged in the experience of viewing and listening to those messages.

I am reminded of another book from 2004, The Creation of the Media: Political Origins of Modern Communication:

Most complaints about the media are personal. Rupert Murdoch did this, Jayson Blair did that. But the most important -- and interesting -- questions are structural.

From the first chapter:

Publications weave invisible threads of connection among their readers. Once a newspaper circulates, for example, no one ever truly reads it alone.

RE: Influencing Machine: Brook Gladstone's comic about media theory is serious but never dull - Boing Boing