In the meantime, Svenson said his brief experience as a blogger already has brought him into contact with a small group of fellow lawyer-bloggers. “We all link back to one another, and I have already contacted three or four people and gotten to know them pretty well,” he said. “It’s possible that somewhere down the road they would decide to refer business. But the main thing is, we develop a web of trust. That’s sort of how this community works.”