Bush's press conference was fascinating in its generation of a new core justification for the Iraq campaign: building a democratic Iraq. It is unclear why Bush would find this a compelling justification for the invasion, but it is more unclear why the administration continues to generate unconvincing arguments for its Iraq policy, rather than putting forward a crisp, strategic and -- above all -- real justification. What was the US hoping to achieve when it invaded Iraq, and what is it defending now? There are good answers to these questions, but Bush stays with platitudes. The problem is that no one will know how the US is doing, because it has not defined a conceptual framework for what it is trying to accomplish in Iraq -- or how Iraq fits into the war on the jihadists. Stratfor said in its annual forecast that the election was Bush's to lose. We now have to say that he is making an outstanding attempt to lose it. The Bush administration has adopted a two-tier policy: a complex and nearly hidden strategic plan and a superficial public presentation. Karl Rove can't seem to get [his] arms around this simple fact: The current communications strategy is not working. |