I can't think of a better way to market your name on sausage than to bring up visions of roadkill..... Yech. It almost reminds me of Apu in The Simpsons claiming that Kwik-E Mart's beef jerky was now "Nearly rectum free"

COUNTRY MUSIC LEGEND GEORGE JONES steps forward onto a new stage—in the kitchen--with his own brand of breakfast sausage. The acknowledged "greatest living country singer" has introduced "George Jones Country Sausage" which Jones aka "The Possum" claims contains pure pork, no possum! The brand has just made its debut in nearly 2000 supermarkets across the country.