Abstract "Memes, self reproducing mental information structures analogous to genes in biology, can be seen as the basis for an explanatory model of cultural and psychological behaviour. Their properties and effects are evolutionary conditioned and ultimately seeks to promote their replication. To survive in a context the memes must meet certain conditions. We abstract a model of these conditions and use it to analyse three well-known memes: the "Kilroy was here" graffiti, urban legends and Christianity."
-- By Henrik Bjarneskans, Bjarne Grønnevik and Anders Sandber