Captain James Cook and his assistant Michael Lane, who mapped Newfoundland in the 1760s, often displayed a sense of humour in the place names they chose, and were not above selecting names that might offend overly sensitive readers. Regardless of the origin, the name has brought the town of Dildo a measure of notoriety that is not welcomed on all fronts. In the 20th century there were several campaigns to change the name, though all failed.