 |
MemeStreams Discussion |
|
| This page contains all of the posts and discussion on MemeStreams referencing the following web page: Strategic Framework Analysis. You can find discussions on MemeStreams as you surf the web, even if you aren't a MemeStreams member, using the Threads Bookmarklet. |
| Strategic Framework Analysis by Jeremy at 7:23 pm EST, Mar 20, 2004 | |||
Strategic frame analysis is an approach to communications research and practice that pays attention to the public's deeply held worldviews and widely held assumptions. Recognizing that there is more than one way to tell a story, strategic frame analysis taps into decades of research on how people think and communicate. Quite simply, framing refers to the subtle selection of certain aspects of an issue in order to cue a specific response. This is reminiscent of the business plan for General Memetics Corporation, except that Framework Analysis lacks personalization and social network exploitation. Well, there's that, and the fact that Framework Analysis is meant to be a force for Good. But then, tools are value neutral, right? Techno is the new Pop. | |||
| Link - Reply | |||
