DVR owners are still a relatively small niche. But users are a passionate minority, eager to proselytize about the technology to the uninitiated. "We are part of the TiVolution." "TiVo has improved [my son's] sense of the value of time." "[My son] doesn't know about the popular toys or junk food, because he doesn't watch live TV." "As the business grew, we realized we could have a true lifestyle impact." Like books piled high on a nightstand, the abundance of selected programs stored on a recorder's hard drive can start to seem more like a challenge than a pleasure to be savored. Forget Atkins. Forget South Beach. When the Big Mac attacks, fight back with heaping helpings of ... television! "Your special sauce is no match for my TiVo." An abundance of cheap corn made America fat. Now, an abundance of cheap disk space will make America thin again. Okay -- maybe just fat and happy. |