"Google bombs hit (the pages of The) New York (Times)"

Unlike Web politicking by other means, like hacking into sites to deface or alter their message, Google bombing is a group sport, taking advantage of the Web-indexing innovation that led Google to search-engine supremacy.

... When as the president's biography went to No. 1 for "miserable failure," some conservatives were convinced that so-called liberal control of the media had now been extended to search engines.

... Clearly, anyone who goes through life trying to manipulate search engine results would have to be called a miserable failure.